Contact me

+27 72 133 3710

Professional Bio:

Rubi is a passionate and empathetic life coach dedicated to helping individuals unlock their full potential and live authentically. With a background in HR, Change Management, and Executive Support, as well as a Ph.D. in Ministry Counseling, Rubi brings a wealth of knowledge and experience to her coaching practice.

Driven by a genuine desire to see others thrive, Rubi utilizes a holistic approach in her coaching practice, drawing from methodologies such as the RUBI Gem Framework, Career Direct, and insights from the 5 Lens Enneagram. Her coaching style is compassionate, direct, and non-judgmental, as she guides her clients through self-discovery, empowerment, and transformation.

Beyond coaching, Rubi is deeply involved in uplifting communities in rural areas. She is committed to empowering individuals in these communities to discover their potential and create positive change. Through various initiatives, Rubi works tirelessly to support these communities in accessing resources, education, and opportunities for growth.

Rubi is also an accomplished author, having penned four books on personal development and spirituality. Her writings reflect her deep understanding of human behavior and her commitment to helping others navigate life's challenges with grace and wisdom.

Outside of coaching, writing, and community involvement, Rubi loves spending time with her husband, two daughters, and her German Shepherd. She has a passion for nature, animals, and photography, and enjoys capturing the beauty of the world around her through her lens. She is committed to her own personal growth journey and strives to inspire others to embrace their uniqueness and live their best lives.

Our Values

Empowerment

Empowering individuals to unlock their full potential and live authentically.

Compassion

Demonstrating empathy and understanding towards clients' experiences and challenges.

Non-judgement

Providing a safe and non-judgmental space for clients to explore and grow.

Integrity

Acting with honesty, transparency, and ethical principles in all interactions.

Collaboration

Working together with clients as partners in their journey towards personal growth and fulfillment.

Continuous Growth

Committing to ongoing learning and personal development to better serve clients.

Diversity & Inclusion

Embracing diversity and fostering an inclusive environment that respects and celebrates differences.

Community Impact

Contributing positively to communities and society by uplifting and empowering individuals.

Resilience

Helping clients develop resilience and navigate challenges with courage and strength.

Authenticity

Encouraging clients to embrace their uniqueness and live authentically in alignment with their values and goals.

Our Mission:

is to Make an impact
At Rubi Coaching, we are dedicated to empowering you to make a meaningful and positive impact, not only in your own life but also in the lives of those around you. Our mission is to walk alongside you, enabling you to live within the unique design you were created for.

We believe that:

  • Coaching is a powerful tool for positive change.

  • Together, we can shift perceptions and transform the world, one client, one family, and one community at a time.

  • We provide exceptional personal development and community networking through our learning events, one-on-one coaching, and Career and Vocational Assessments.

Reflect, Unveil, Build, Integrate - Empowering you to thrive and make a difference.

Our Journey:

THE FOUNDER AND visionary
Rubi’s visionary leadership was pivotal in the creation of By Design Consulting, as she initially recognized the profound need for coaching and training in our communities. To empower individuals to live within their unique design, she developed a biblically based mentorship framework and launched programs for women and teens in various communities. As this vision expanded, she invested in the coaching and training consultancy to broaden its reach and amplify its impact.

Rubi funded training, counseling, career assessments, and coaching for underserved communities, providing opportunities for those in need to find direction and purpose. Since 2011, she has coached numerous individuals, driven by her belief in creative philanthropy. She encourages others to experience the fulfillment of giving by partnering with her through their time, skills, ideas, and other resources for causes they are passionate about.

Her leadership strength, combined with her ability to inspire and influence, has enabled her to motivate individuals to live within their design. A certified professional coach with a PhD in pastoral counseling, Rubi is also a Career Direct consultant who deeply believes in living according to one's design. She has authored four devotional books, hosts women’s events, and facilitates team-building sessions for small businesses and NGOs. Additionally, Rubi is a certified 5 Lens Enneagram practitioner and team coach, further enhancing her ability to support and develop individuals and groups.

Rubi designed the Rubi Coaching Framework - Reflect, Unveil, Build, Integrate - which is at the heart of her coaching practice. This framework provides a structured, transformative approach that empowers clients to discover their true potential, overcome challenges, and achieve personal and professional growth.

Reflect, Unveil, Build, Integrate - This is the essence of the Rubi Coaching Framework, guiding our journey and mission.

Let me contact you directly

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Contact me directly

Cape Town, South Africa

+27 72 133 3710

rubi@bydesignconsulting.co.za

Sun: Closed, Mon-Fri: 8 am-6 pm, Sat: 10 am-4 pm